Google & Meta Ads
Google and Meta campaigns built for qualified enquiries and sales – with tracking, creative testing, and ongoing optimisation.
What This Service Covers
Best If: you are ready to invest in paid acquisition and want management focused on leads and revenue outcomes, not vanity metrics.
Paid media works when tracking is clean, offers are clear, and budgets are steered toward what actually converts. Without that, spend leaks into clicks that never become conversations.
Nova Online plans and runs Google Search, Performance Max, and Meta campaigns for South African businesses. We connect ads to measurable outcomes – form fills, calls, purchases, or qualified pipeline.
Reporting is straightforward. You always know what ran, what changed, and what the next test is.
Who This Is For
- Businesses with an offer ready to promote and capacity to handle enquiries
- Teams unhappy with agencies that report impressions but not pipeline quality
- Companies expanding into new services or locations that need demand quickly
- Brands that want Google and Meta managed as one performance system
What You Get
- Account and conversion audit before scaling spend.
- Campaign architecture matched to goals, margins, and capacity.
- Creative direction and testing plan for ads and landing pages.
- Launch and learning phase management with clear milestones.
- Ongoing optimisation – bids, audiences, queries, and creatives.
- Reporting your team can use – what worked, what changed, what is next.
What We Cover In Depth
Google Search Campaigns
Intent-led search structures that match how customers look for your services.
Performance Max
Broader Google inventory with asset and audience signals tuned to conversion goals.
Meta Lead & Conversion Ads
Facebook and Instagram campaigns designed for leads or purchase events.
Tracking & Attribution Hygiene
Conversion setup that distinguishes real enquiries from noise.
Creative Testing Systems
Ongoing tests across hooks, offers, creatives, and landing experiences.
Budget & Bid Optimisation
Weekly optimisation so spend concentrates on what performs.
How We Work The Engagement
Prove Tracking
If conversions are wrong, optimisations are wrong. We fix measurement first.
Launch With Intent
Campaigns start with a clear hypothesis: audience, offer, and success event.
Test Deliberately
Creatives and segments are tested in a controlled way so learning is real.
Scale Winners
Budget moves toward proven combinations while weak spend is cut.
What Success Looks Like
- Paid traffic tied to enquiries or sales you can verify
- Clearer cost-per-lead or cost-per-acquisition visibility
- Faster learning cycles on creatives and offers
- A managed system you can increase or pause with confidence
Common Questions
What Budget Do We Need?
It depends on your market and goals. During discovery we recommend a starting level that allows meaningful learning.
Do You Create The Ad Creatives?
We provide creative direction and can produce or coordinate assets depending on the engagement.
How Often Do You Optimise?
Campaigns are reviewed on a regular cycle – typically weekly – with deeper analysis as data accumulates.
Can You Work With Our Existing Ad Accounts?
Yes. We can take over, restructure, or rebuild accounts based on what the audit shows.
Do You Manage Landing Pages Too?
Where needed, yes – or we collaborate with your web team so ads and pages convert as a system.
Explore Other Services
Ready To Start?
Tell us about your project and we will recommend the right next step.